If you haven’t seen the news yet, both
Dragon and
Dungeon magazine will be
coming to an end. A couple of days back
Wizards of the Coast announced that the magazine would cease publication after the next 3-4 issues. The magazines were actually published by
Paizo publishing, who put them out under license from WotC. Now it seems that WotC is choosing to end that licensing agreement, bringing the magazine to a close, at least in it's current form.
Pulp Gamer had a podcast interview with Phil Lacefield Jr., the sales manager of Pazio Publishing, where he talked openly about the events that transpired. Unfortunately, the
link seems to have gone dead – leaving me wondering if it wasn’t just a little too open.
I never subscribed to either magazine, but I have picked them up on occasion (usually when they had some kind of expanded
Eberron content) and I have always enjoyed flipping through them at the bookstore with my Sunday morning coffee. I think Paizo has done a nice job with the magazine over the last few years, and it will be sad to see them go… It’s just another piece of role-playing that is falling away from the mainstream. At the same time, I’ve got to imagine that selling D&D content magazines isn’t exactly huge business… It’s almost a niche market within a niche market.
So, after a thirty year run of Dragon, why pull the plug now? My guess is that we are seeing the next steps toward making the
D&D Insider concept a reality.
Rumors of D&D Insider first surfaced last year, describing an online, subscription-based model for expanded D&D content and services. I’m sure the ideas presented were all pretty hypothetical at the time – I would guess they were more aspirational than concrete. Still, if you look back over WotC’s course for the last year, it becomes pretty clear that they are actively moving in that direction:
In November of last year they
reeled in their licensing for electronic rule sets from
Code Monkey Publishing. Being a micro-market player, this didn’t make many waves, but I would guess they were beginning to prepare for the online play component of D&D Insider. I think making D&D easily (and enjoyably) playable online is a huge opportunity for WotC. When I say that, I don’t mean a video game style representation like
NWN2 or
DDO… I mean a true virtual tabletop where you bring your books to the PC, and play with friends all over the world just like you were sitting at the kitchen table. The best example I’ve found in the space is
Fantasy Grounds, which almost perfectly recreates the feeling of being together at the gaming table. If it wasn't for Fantasy Grounds, I can safely say I wouldn’t be playing D&D at all in my adult life.
Next, back in the end of January, WotC posted
a slew of job openings to support a “
digial initiative,” with a fairly heavy push on the main page of their site and mentions in their monthly podcasts. At this point, we know without a doubt that
something electronic is in the pipeline.
Finally, we see this week’s move to cease publishing both Dungeon and Dragon magazines. My guess is that all of the content that used to come to you via the two magazines will now be re-purposed to whatever subscription-based Web service they are brewing up. It will be interesting to see where this is all going, and if any of my prognostications are on the mark.
The real question is how will it be received by the community? Personally, I’m feeling cautiously optimistic. I would be willing to subscribe if the content and services warranted the price, which is something that I was never willing to do with the magazines (I didn’t need to explain yet another nerd-ish compulsion to my wife as a magazine showed up every month).
For something like D&D Insider to work, I think WotC will have to figure out how to walk the fine line of value proposition… As a community, we already get tons of content for free on the Web… so why should be pay? The internet has created an entitlement culture when it comes to information. How do you pitch paying for something that used to be free? I think pulling back the magazines and re-launching them as online properties really can help them win that battle. Both magazines represent an already established value proposition that people are used to paying for. Paying to get that recognized brand in an online format is an easier sell that just saying “we want you to pay for content now.”
The part I’m most interested in is where they will go with the online play piece. Some of the details in the initially came out were a little frightenting to me. I won’t accept any model for online play that is less functional than Fantasy Grounds, which represents the high-water mark in online clients in my mind. I also don’t want to pay for things I think they already owe me. For example, they mention providing a master index – I shouldn’t pay for this! I have already invested hundreds of dollars in source books (most of which don’t have indexes – which they should), and I don’t think I should pay yet again just to be able to cross-reference them. (I also think that by not having a master index online, they are missing a sales oppotunity – if I found out that other books touched on a topic I’m trying to work into a campaign, there is a good chance I’d buy it.)
I think if they can sort out the value proposition, it could actually be a pretty cool service. It would also create a more consistent revenue stream for the D&D line, which I’m sure is a point of frustration for a company that is used to the type of constant revenues generated by collectable card and miniatures games. Clearly,
World of Warcraft has taught us all
the financial power of the subscription model, and WotC is smart to try to get a piece of that. For us as players, anything that makes D&D more financially attractive means more support and stability for our hobby in the future.
Labels: Dungeons and Dragons, Eberron, podcasts, RPGs